I came across this heart-felt video from Erik Buell in regards to the closing of Buell Motorcycles. There is no doubt that it won’t be long before we are hearing about a new Erik Buell and team innovation, but it won’t be on a Buell Motorcycle. The video came after Harley-Davidson, Inc. announced that it will discontinue the Buell? product line as part of Harley-Davidson?s go-forward business strategy. The new long-term strategy aims to drive Company growth through a focus of efforts and resources on the Harley-Davidson? brand.
?I want to personally thank all our past and present Buell employees, dealers and suppliers for their efforts. I also want to thank Buell motorcycle owners for their support and passion for the brand,? said Buell Motorcycle Company President Jon Flickinger.
Flickinger said a limited number of new Buell motorcycles remain available for sale through authorized dealerships and production will wind down by October 30. He also stressed that Harley-Davidson will provide replacement parts and service through dealerships and that warranty coverage will continue as normal for Buell motorcycles.